As with any business or niche, you will have particular keywords associated with you and your business.  You need to focus on these keywords when developing your advertising efforts on line.  By developing a strong content in any articles that you publish or blogs that you write.  That includes these particular keywords for your business.  You will be drawing the attention of all the search engines, and the people search, these engines for a product or service. Let me Give you an example.

A friend of mine is about to launch a coffee bar.  That includes art studios and gallery space.  In these areas of business, there are a wealth of keywords and phrases that can be associated with the business.  By the use of tools that are easily found on the web (You can use Google Tools), you can develop these keywords and build your content that will focus on a particular area, by writing an article in your blog about each separate area that the business is broken into.  Its relevant, departments.

• Coffee Bar.
• Art Gallery
• Artists Studios

Okay, now let’s look at the keywords that are related to the Coffee Bar

• Coffee bar.
• Coffee shop
• Coffee Emporium
• Cappuccino
• Latte Coffee
• Fresh Coffee Beans
• Fresh Ground
• Coffee Break.
• Espresso Coffee

Now let’s look at the keywords that are related to Art Gallery.

• Art gallery
• art exhibition.
• Artist
• modern Art.
• Contemporary art.
• Pop art.
• Sculpture
• ceramic art.
• Ceramic sculpture.
• Fine Art.
• Art shop

Now let us look at the keywords that are related to an Artists Studio

• Art studio.
• Artist studio.
• Art studio hire.
• Art community.
• Studio space.
• Natural light.
• Art studio models.
• Art studios available.
• Studio space for hire.
• Perfect studio accommodation.
• Professional Art studio.

This gives you an example of the types of keywords that can be used in this particular areas, it is not a complete list is just a guideline.  Obviously, you would need to do a lot of research into your particular niche within your business to see what keywords best describes accurately, what product or service you want to promote.

By using these groups of keywords.  You can create content for both your website and for your blog relating to your business.  The content on your blog should be regularly updated.  I would recommend to establish the blog post every day to the first month or two.  This can be reduced down to two posts a week as the blog develops, but definitely keep everybody up to date with any latest promotions, offers, &  new developments in products or services.

Keep the content of the blog on a more personal level, it  is not meant to be a full resume of the business is just an insight into what is coming up in the future or what is relevant at the moment as far as special offers sales etc..

When you are creating your blog.  You have to take into consideration, your main word’s to your business.  It could be the business name, or it could be the product name.

If you already have your own domain link to your business.  Let’s presume it is the actual name of the business as in this example http://thedeafcat.com or you could use one of the other prefixes like
.co.uk
.net
.biz
there are many others to choose from.

You would then include a URL specifically dedicated to the blog.  For instance http://thedeafcat.com/blog
or
http://blog.thedeafcat.com

I have more information on how you create these two different extensions to young main domain coming in later articles.  So look out for them.

Another thing to remember is that once you have your blog created you need to look at the subheading of the blog this can go into a little bit more detail on the keywords surrounding the business.  Choose three or four of the main keywords in this instance it would be

This would form a subheading like this

Coffee Bar | Art Studio | Art Gallery

New post to the blog should be laid out as follows

• The URL should include the specific keywords for that particular post.  Always make sure that you limit the number of keywords for each post to three to four.  So the content stays relevant to the subject.  On top of this you would use the business name as a keyword also.
• You should use the keywords throughout the content of that particular post.  A least four or five times throughout the post to, each one.
• Each of those keywords should be typed in bold.  And if necessary italicised

Whenever the business is mentioned within the blog post hyper-link it back to the relevant product or service within your domain.  For instance, if you’re talking about the coffee shop.  Then link it to the main page that shows that information to the coffee shop.  And so on.  Also if you are mentioning other businesses that are relevant to yours but not actually your own business, out of politeness.  Please make sure that you asked permission to use any relevant content that you have taken from them, either text or graphics.  Most people don’t mind this, as long as you put a hyper-link back to their site.  This is what is known as `back linking‘.

Any graphics to use on your website make sure that they are saved on your computer first and then upload it either directly to the domain or somewhere like Flicker, and that the name files for these graphics are relevant keywords field for your business .

At this point I would like to thank Laura Brown & Kevan Middleton, from http://thedeafcat.com in using Their business as an example on how creating a blog for business can be it a simple task.

Take care because I care.
Dee Hudson
Dees Income Builder

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Front end sales are the products and services you can quickly sell to your customers. This is where you make a fast return on your goods. Back end sales include the things that you sell to those clients later on, through return business, additional services or affiliate
programs. Sure, it’s rewarding to make those fast front end sales, but it’s also a lot more work to get those sales made. With back end sales you will build more lucrative and long-lasting wealth that can maintain and grow your business over time with much less effort spent.

The business funnel concept is nothing new in the marketing world. Retailers use this all the time. For example, let’s look at the local grocery store. Every week, they send out ads selling items at low prices, some even offering buy one get one free deals to consumers.

The advertisements are what get customers like you in the door to take advantage of these front-end sales items. But what the grocery store knows is that you will more than likely walk out of the store with an additional $40 worth of grocery purchases because smart consumers get everything they need for their household in one trip to save on gas and time. While the front end items may have cost you around $20 or so and saved you a good deal of money, the additional purchases you made are how the store made its real profits. In other words, the small end of the funnel was the sales items, the bigger end of the funnel and profits were the large grocery purchase you just made.

Many business owners concentrate too much on the front end sales, but the smart business owner will offer front end items but concentrate more on the back end profits they can potentially make. Likewise, if you are a business owner and you have a website where you can advertise your products, specials and other information about your company, you can take advantage of the business funnel idea to increase profits and make more money for your company.

Recently, BusinessWeek offered a webcast about “Turning the Reverse Funnel Upside Down” (Ron Hubsher, BusinessWeekOnline.com) What the author and host of this webcast was trying to promote is the business funnel system; increasing wealth with back-end sales instead of spending so much time with front-end efforts. It’s not a new concept; the way it is executed with the power of the Internet is just new.

So how can you as a business owner with a website and a dream start building wealth using the business funnel model? Here are some ways you can do this and start making money with less effort:

The web-seminar. This is a new twist on an old idea. The Internet is full of information just waiting to be found. Offer your website viewers the opportunity to review a free web seminar offered remotely via their computer or a phone in session (called a tele-seminar).

While holding the seminar, the host can offer free information and advice, allow callers to comment and the whole thing gets recorded for later promotion. At the conclusion of the seminar, offer participants the opportunity to attend a low-cost class or provide a deal for one of the services or products your company offers. If they like the information you present, they will be hooked and will keep coming back to learn more.

Offer affiliate opportunities. That’s right, you can build up a nice back-end income by allowing others to share in and promote your products and services with a small monetary incentive as their reward. Affiliate programs are becoming wildly popular ways to make more back end sales with minimal efforts on your behalf. It’s basically a low cost alternative to advertising and offers endless networking opportunities
. Just think for every website visitor you get, each person may know hundreds of other people who may be interested in what your company can do for them. It’s a new concept based on word-of-mouth advertising that offers great potential for anyone who taps into this.

Have an action plan. Just as any organization would include a plan for growth and sales, your business needs to come up with a plan to add back end products to the existing offerings. For example, if you offer products for home building, you may also want to offer financing or consulting as some additional services. You can affiliate yourself with other companies who will provide these services and then make an income from their efforts, just for referring customers their way.

Be accountable. Each person in your company should be responsible for the success of the growth and wealth building, even if it’s just you. That means following up on every possible lead that may introduce you to other sources of income. That means measuring everyone’s success to determine what’s working and eliminate things that aren’t. It is recommended that your business spend at least an hour everyday seeking out other residual forms of income to build your back-end of the funnel.

With just a few simple methods, your business can earn a substantial amount of income by building up back end sales. Using the business funnel system is a great way to increase the chances that you will be earning more money with less effort.

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